Product Photos: Don't Leave That to Your Intern
For companies who want to display products on their website, or in e-newsletters, email campaigns and PDFs, it's important to take those photos seriously ... as in, don't hand the job over to an intern or an employee who is not skilled at photography.
Product photos, whether large equipment or small parts, must be lit and staged correctly, and shot by a photographer who will provide an image that communicates the product in a very positive light.
After all, your product photos represent your company and what it stands for. Just as you want to make a great first impression when someone contacts your company, and just as you want trained, qualified salespeople and customer service personnel, so should you want the best possible photos of your products.
Your post hit home for me because I learned the hard way that a “quick intern snap” can actually cost more than it saves. A few years back I was launching a niche kitchen gadget and, eager to keep expenses low, I asked a brand‑new intern to handle all the product photography. He used the office’s cheap webcam, set the items on a cluttered desk, and sent me a batch of blurry, uneven shots. I tried to edit them, but the lighting was terrible and the colors were off, so the final images looked cheap and untrustworthy. melbet inscription The launch lagged, and we ended up hiring a freelance photographer at the last minute, which ate into our marketing budget.…